Minimums.com is a new online media publication launched by Need/Want and features the most interesting possessions of the most interesting people according to them.
You'll learn in this story how they got the idea and pivoted from a gift guide website to creating a new media publication which features people who are on top of their industry or taste makers, their favorite possessions and stories behind each. They also share some good insights on how they looked for and bought a domain name and how they did their proof of concept. Today, they are using this publication to promote their other products and brand as well as combining other monetization ideas like affiliate marketing.
This story proves that with some simple ideas and actions you can launch a new creative venture without a lot of startup capital.
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Have a look at Miminums.com